Brights Advisory brand identity

Brights Advisory is a strategy, management and operations consulting firm that implements their recommendations on the basis of their knowledge of people. Its brand identity is based on a minimalistic approach with a typographic logo without any specific symbol.

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Branding involves working with an underlying concept, which highlights the company actions for better result. The present iteration was based on a "no-logo" idea. Good design means as little design as possible. A good logo is one which does not look like a logo. That is because it concentrates on what matters and the logo is therefore not weighed down by non-essential elements.

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The remaining materials focus on
understandability. Function over form. Clarity was the main goal. 


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Štěpán Prokop, graphic designer

copyright © 2020

prokop@1collective.cz
+420 731 077 769
Prague, Czech Republic